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Top 10 Best-Selling Motorcycle Brands
In addition to the Japanese Big Four (Honda, Suzuki, Kawasaki and Yamaha), the list of best-selling motorcycle manufacturers includes companies based in Italy, the United States, Austria and the United Kingdom.
Honda’s motorcycle division sells over 15 million motorcycles a year, making it the world’s largest manufacturer. One of the company’s sales drivers is its popularity in Asian markets. Yet Honda also dominates in North America.
The Italian brand with headquarters in Bologna has been manufacturing motorcycles since 1935. Ducati is known for its powerful sports bikes. The company has a long and successful racing history, which began in 1951. Today, it spends more than 7% of its revenue on racing. The brand is owned by Audi through its subsidiary Lamborghini.
The great history of the 20th and 21st centuries and the exhilarating riding experience earn Harley-Davidson status as a legendary motorcycle company. This brand is familiar to almost everyone, even those who have never ridden a bike in their life.
Yamaha bikes are known for their excellent performance, ride quality and relatively easy handling. Yamaha is almost as successful as another famous Japanese manufacturer, Honda. Additionally, the number of dirt bikes it sells exceeds Honda and Yamaha combined.
The Motorcycle & Engine division of Kawasaki Heavy Industries has made a name for itself as a manufacturer of a wide range of bikes, from the smallest to the sportiest. These motorcycles are loved all over the world for their powerful and reliable engines capable of developing high speed. There are production sites in Japan, North America, the Philippines, Indonesia and Thailand.
One more representative of the Japanese Big Four. The GSXR 750 and DR 400 are among Suzuki’s most popular motorcycles. The company has more than 35 production sites in more than 20 countries.
In its early years, the Austrian motorcycle manufacturer specialized in 2-stroke and 4-stroke off-road motorcycles, but over time its product line expanded. In addition to off-road motorcycles, it now includes street motorcycles and sports cars. The brand is owned by CROSS Industries AG and Bajaj Auto Limited.
BMW is one of the oldest motorcycle manufacturers. The company’s first bicycle was made in 1923. BMW Motorrad is famous for its road bikes, touring bikes and sports bikes. Some of the best known models are the GS Adventure, the S 1000 REFRIGERATORS and the K1600.
The largest motorcycle manufacturer in the UK, Triumph specializes in road bikes belonging to the cruiser, naked and sport classes. The Triumph brand belongs to BMW.
Victory is a relatively new brand, it started production of motorcycles in 1998. Its large-displacement cruisers are famous all over the world. The US-based company has its final assembly plant in Iowa.
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