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Indiana Pacers’ Attendance Going Down
The Indiana Pacers, supposedly dubbed the “heart of basketball country”, are having some fan issues this season. Crowd attendance decreases with each game the team plays.
The team’s negative news on top of the losing record has turned into fan apathy to visit the Conseco Field house this season where we see more empty seats than fans. The Pacers are averaging an attendance of 12,183 plus the smallest in the NBA this season; about the worst since the 1990-91 season. Attendance hasn’t reached at least 10,000 and continues to drop below 8,000.
This whole problem is a problem of apprehension for the high organization of the Pacers. Herb Simon, the Pacers’ co-owner, describes the attendance figures as “stunning” and guarantees that he will adopt certain strategies to prevail and win back the fans. In the inaugural 1999–2000 season, Conseco Field House attendance was previously sold out, but attendance has fallen sharply in six of the past eight years. This season attendance is down more than 3,000 from last season’s average of 15,359. For owners Mel and Herb Simon, this is indeed a very significant financial loss.
According to the Pacers Marketing Report team, the average ticket price is $42.39 this season, below the NBA average of $48.83. Also according to Forbes Magazine, the Indiana Pacers lost in the 2005-2006 season about $12.5 million and this past year they have lost $1.3 million so far. Consequently, this translates into a lower payroll for the players.
Before we fix this whole mess, the team has to start earning something. Attendance generally tracks a team’s win-loss record and positively or negatively reveals each season’s revenue. The Pacers’ record starts every year since winning a game-high 61 games in the 2003-04 season, and they could do it again if they fail to match the 35-game winning total. last year.
The drumming of publicity strikes off the pitch since November 200; plus minus three straight seasons of fan discontent.
“We’re in a smaller market and when we’re not winning, our stake goes down,” CEO Donnie Walsh said. “I think it’s a combination of some of the incidents we’ve had and the fact that we’re not a very good team at the moment, which is another story. The fact that anyone would stay at the home because of some things our (players) did is not a good statement for us and we need to correct that.”
Renny Harrison, owner of ticket broker Circle City Tickets, said his company has gone on a financial strike over Pacers tickets. He projected he was making “20 or 25 percent” of the sales he expected in the 2003–04 season and expected to lose money on the Pacers that season. His company offers tickets below the original value. A $125 seat, for example, can be purchased for $50.
Subscriber Cookie English remained committed to her support. “I’m not going there to look at (players’) personal lives,” said English. “I want to be entertained. If you want to find an excuse not to go, you can do that. But to say that they don’t put in the effort and the games aren’t entertaining, that’s not true. It makes me sad. I’m afraid that since their participation is down, they want to move this team out of here.”
The Indiana Pacers are captivating strategies in an attempt to win back fans. They started with game promotions, also met with more groups in the community, and invited season ticket holders to visit during team president Larry Bird’s stays.
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